TV3 rebrand Childrens programmes are moving to the broadcasters new channel

first_img 11,990 Views 21 Comments TV3 rebrand: Children’s programmes are moving to the broadcaster’s new channel The broadcasting group has elected to move its children’s programming to its new “female focused” station Be3. Share102 Tweet Email Wednesday 7 Dec 2016, 6:25 AM TV3 Group finally acquired UTV Ireland last Thursday at a cost in the region of €10 million.“We’ve rebranded all three stations for bespoke audiences,” director of programming Bill Malone told by way of explanation for the decision at the launch.Far from a demotion for such programming, Malone says its new home will allow it to flourish.Be3, which is set to be the group’s ‘female focused’ family channel, is to feature second showings of TV3′s major soaps, together with programmes like Loose Women, Midsomer Murders, and Benidorm.RTÉ decision Last month, citing “financial difficulties”, RTÉ announced it would cease all in-house production in favour of outsourcing all of its kids’ TV.That decision was met with anger by the Trade Union Group (TUG) which claimed that RTÉ had jumped the gun in declaring its intention to outsource.Both sides in that dispute are currently working through a “consultation period” in an attempt to resolve differences. That period finishes on 31 January, although channel controller for RTÉ One and Two Adrian Lynch has said that the broadcaster’s “obligation” to outsource remains.Voice of Bosco, Paula Lambert previously said that RTÉ’s decision “brought back incredibly bad memories for me”. Source: Dec 7th 2016, 6:25 AM Source: Cianan Brennan/Twitter “The first thing to be cut is children’s programmes. I feel very, very sorry for the young enthusiastic people who are working in the children’s department today. I know that they give it their all with very little facilities,” she said.Bosco him/herself didn’t pull his/her punches regarding the situation in a recent interview with TV3 GROUP HAS elected to move all its children’s television programming to its new, ‘female focused’ station Be3.The new station was announced yesterday at a media briefing outlining the group’s plans for 2017.Along with the launch of the new station, which takes over from the troubled UTV Ireland on 9 January, the group has rebranded its existing channels, TV3 itself and 3e.TV3 is now to be seen as the “grown ups”, flagship channel, and as part of the changes kids’ programming will move from 3e to Be3.The actual output of that programming should remain unchanged. Short URL Subscribe for more videos Most importantly, utv Ireland is to become Be3, a “female orientated” channel— Cianan Brennan (@ciananbrennan) December 6, 2016 By Cianan Brennan I think it’s because they (RTÉ) don’t care about children… because if they did care about children then they wouldn’t take away the programmes.Note: This story was amended at 10.45am. An earlier version said that children’s programming was moving from TV3 to Be3. Read: Plans for Trump wall along Clare coast withdrawn – but a new one is on the wayRead: Bus Éireann could be out of money within two years Tweet thisShare on FacebookEmail this articlelast_img read more